Building something living and functional isn’t going to cut the mustard with consumers – these things are going to need to be beautiful too
IN A UNIVERSE JUST AROUND THE CORNER:
“What the heck do you call that?” the CEO spat the words, disgust carved into her groomed features as she regarded the slowly morphing blob of pink flesh on the presentation slab.
A muscle jumped in the cheek of the VP of R&D as his answer cautiously evolved, speaking with deliberate slowness, “It is the advance prototype of the Simple Cleaning product.”
The CEO glanced at him hotly, “That thing?”
“Erm… yes. Is… there a problem?”
“Problem? You expect people to live with this in their homes.” It was a statement.
“It only comes out when it’s dark-” the VP began defensively.
“Exactly my point.!” She cut him off. “A creepy little monster that’s going to give people nightmares. Where’s the UX on this product? Did you involve them or is this Franken-blob another offspring of your over-enthusiastic engineering department?”
“We were hoping that UX would follow the proof-of-concept…”
“That thing is going nowhere near a consumer audience. Get rid of it. Send it over to Defence. And find me somebody who can give our customers a product that isn’t going to scare them into keeping their lights on at night.”
SYNTHOLOGY is the science of taking existing genetic code and modifying it to create customised organisms. Bioware is a specialisation of Synthology, focusing on developing systems for the human body; the wider field of Synthology develops a range of organisms from bacteria engineered to clear up toxic spills to complex “creatures” capable of undertaking certain tasks. Synthology has issues with general public disliking and not trusting such organisms; the general “mutated” and “monstrous” of these things can be a real barrier to consumer taste; to the point where there is a new specialisation in the science called Aesthetic Synthology: developing creatures that are pleasing to the eye. The creation of Carbons (human clones with lowered intelligence, mass-produced as an alternative to robot workforce) comes under Synthology. There are also the moral and ethical issues with how much intelligence and free-will do such artificial yet living creatures be given? Corporations, always keen on profit and the bottom line, are less discerning about such issues, so a lot of dark, lonely corporate facilities will have “things” grown to perform tasks: from cleaning and repairs through to sentry duty. The same with military facilities.
Corporate Warfare Reaches the Streets from the Boardroom in Iron Man Project
Iron Man Project
By David J Rodger
Fast-paced, action-packed novel that spans numerous countries and a fantastic array of skilfully crafted characters.
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“The universe Rodger has built is his own and with each book the lore gets richer, deeper and more compelling. The tight cast of characters play off each other well, strong dialogue and surprising twists with the interpersonal dynamics keeps the reader turning the pages”
“Really engaging characters and plenty of pace. ‘Unputdownable’ is such an overused phrase, but this is in that category.”
Jean-Luc Korda, Head of Security for the Carthew Family – a corporate clan that spans the globe in influence and who have a significant presence in Rodger’s universe. Vincent Brent, ex-military gundog now doing grunt work for a European crime-syndicate, and looking for any way out, looking for a better role to play. Karl Grech, war merchant and corporate spy with a secret he’ll kill for to keep silent. Camille Kuehnhert, a woman enslaved by fear of failure and the accoutrements of success, who must face her demons to escape or die trying. And Lucy, a mysterious young woman on the run from her violent past and the catalyst for the collapse of the house of cards this story wraps around.
Importantly, the novel includes Joachim Marlow, an agent for the “Power of Eight Group” and provides an introduction to this quasi-mystical business cult (featured heavily in Dog Eat Dog and The Social Club).
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Available to buy in paperback from LULU Global