Product / Project Managers
Ken Norton has crafted a fine tuned guide for coping with the ways of web developers (software engineers) but has finally succumbed to the need to share his experience, and demonstrate a wonderful sense of comic irony.
1. Absorb praise
2. Deflect blame
Remember: there is no “we” in me
3. Don’t bother with the details
4. Involve them late
5. Add process
Process leads to productivity
6. Never tell the reasons
7. Commit for them
8. Interrupt at any time
Nothing is more important than whatever you need right now
9. Be ambiguous
10. They’re always lying
Read the full 10 steps on Ken Norton’s website
Read the Afterword!
When Norton isn’t being the best Product Manager in history alongside Steve Jobs and Niccolò Machiavelli he is a group product manager at Google. He joined Google in 2006 with the acquisition of JotSpot, where he was vice president of products. He has a BA from Boston University and an MS from Rensselaer Polytechnic Institute. He is a dad to two boys and really likes to ride his bike.
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